Problem

Clean up and add some humanity to a pay-day-loan app.

Client

An Indonesian pay-day-loan startup stating their mission as follows:

“To provide a sustainable solution for all employees in breaking the cycle of debt caused by overdraft fees, high-interest credit or pay day loans and play a leading role in building financial wellness for lower- and middle-income workers in Asia.”

Original

Issues

• Colors don’t provide enough contrast.
• Poppins is a dramatically overused font that has low readability.
• Google Material Icons are dramatically overused, and custom icons don’t match them.
• Optimisation for speed of access to money is misguided, considering the mission statement.
• Using slider to determine the advance amount, instead of entering the precise amount, incentivizes to choose larger amounts than needed.
• Expense categorization is an after-thought.
• Educational materials, financial health survey, and referrals are barely discoverable.
• Navbar usage implies that all sections are equal in importance and use frequency, which is not the case.