Problem

Make investment in partial ownership of hard assets fun.

Client

A nameless early stage startup, that seeks to leverage smart contracts to democratize investment in diamonds and luxury items.

Issues

• Millennial retail investors are largely uninterested in hard assets.
• The majority of retail investors are still sceptical about web3 projects.

Solution

Reframe luxury goods from “boring, unattainable, not for me” to something more accessible and exciting.

Little digging was needed to arrive to the concepts of “treasure” and then — “adventure”.

Next step was to find the language largely shared by target demographic across continent and backgrounds — videogames.

So I borrowed heavily from game interfaces and trading card games.