Problem

Clear UX debt and create cohesive design system ****for several legacy products.

“We want it to be pop and slick.”

Client

A large US media company that has 5 ad-tech products developed by different teams at different times, created for different roles: internal ad-ops specialists, managers of subsidiary agencies, large clients' marketing teams and SMBs personnel.

Original products

Issues

• Having 5 completely separated frontend teams working on products with essentially the same core is completely untenable.
• Messy incoherent layouts steepens the learning curve for the new users and project a negative image to the clients considering to switch.

Solution

Bringing together product managers I was able to define key scenarios for all products and come up with the system that can accommodate their different needs.

The foundation is a single page component, to which all of 150+ previous screens of all the products now conform.